Wednesday, August 29, 2007

LAWSON Software has beaten SAP and Microsoft for a deal to install its technology across the global operations of surfwear company Rip Curl.

The M3 suite is being introduced in Australia but the process is expected to take 12 months, after which it will be made available in Europe and then the US and distribution centres in Asia.

This second phase is expected to take 18 months.

The deal was signed two months ago, and although its cost was not disclosed, it is understood Lawson's product was 30 per cent cheaper than SAP or Microsoft systems.

IBM, a global partner of Lawson, will provide the platform for the software to run on.

The new technology will replace Rip Curl's legacy systems, which have grown independently across its global operations for 20 years.

Chief financial officer Michael Daly said the present systems were unable to communicate with each other and that was restricting growth.

"The decision makers in our business have had limited ability to share information and carry out central sourcing, which can affect our margins," Mr Daly said.

Lawson Australia-New Zealand managing director Stephen Moore said the deal boosted its position in the fashion market.

"Rip Curl conducted an extensive global search and we were in direct competition with SAP and Microsoft, but we're delighted to say they're now part of our surf apparel vertical," he said.

Source :,24897,22317795-15306,00.html

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