Wednesday, August 1, 2012

Soft-Tex 2012: Online trade fair for IT solution providers

Fibre2fashion, the largest global textile, apparel and fashion B2B portal is launching Soft-Tex 2012 - a 180 days long, 24x7 online information technology (IT) trade fair. This initiative from fibre2fashion will help the IT and IT enabled solution providers connect with the worldwide textile, garment, fashion and retail industry. 

Keeping itself updated with the latest in IT solutions is very crucial for the textile value-chain, considering that it is an intensive process driven industry. Soft-Tex 2012 will help the IT industry to showcase their software & solutions to a large target audience of IT service users in the global textile, clothing, fashion and retail sector. 

The beauty of an online trade fair is that, it does not come with a travel, time or money constraint. It can be accessed by anyone across the globe, either from the comfort of their home or office 24x7. The online visitors can directly access the information available related to IT products, solutions or services on display in the online expo. 

To add an icing to the cake, Soft-Tex 2012 would provide a highly effective communication tool, which would help online visitors and exhibitors to connect with each other and respond to queries raised by visitors. 

Fibre2fashion with a legacy of over 12 years and a visitor base exceeding 1.5 million per month from over 190 countries across the globe will ensure that Soft-Tex 2012 gets prime visibility among the core audience of IT solution users in the textile value-chain through marketing and promotional activities. 

The online initiative will be ably supported by a print supplement which will reach out to Chief Information Officers and Information Technology Heads in the worldwide textile, apparel, fashion and retail value-chain.

Who Can Exhibit: 
If you’re an IT solutions provider currently catering to or with plans to provide solutions and services to the worldwide textile, garment, fashion and retail sector or IT companies having software solutions like ERP, Business Intelligence Tools, POS, RFID, SCM, CRM, CAD/CAM, Dyeing & Printing, Import Export Management, Inventory Control, Production Planning and Warehouse Management solution providers. 

Why an online trade fair scores over a conventional trade fair:
The visibility of an online trade fair is 24x7, while a conventional operates as per a fixed timing. Soft-Tex will run for a period of 180 days, while conventional fairs run for a limited period, which can provide unparalleled visibility. An online trade fair has a wide geographical reach with no boundaries, whereas a conventional is more localised and boundary bound.                                                             Click here for more details

Wednesday, July 25, 2012

Soft-Tex 2012

Fibre2fashion presents Soft-Tex 2012, a special initiative, distinctively staged to connect the IT and IT enabled solution providers with the Apparel, Fashion, Retail and Textile industry.

The Apparel, Fashion, Retail and Textile industry being a process driven industry, information technology needs are very crucial for our esteemed customers. This is reinforced by the fact that, many of our valued customers and members are keenly enquiring about IT and IT enabled solutions.

Soft-Tex 2012 will provide an excellent opportunity to showcase your brand, product and value proposition to IT heads and CXOs in the industry in a proven, efficient and cost-effective way. The platform will provide a highly interactive and engaging medium to showcase your solutions and products to the target audience.

Soft-Tex 2012 will be the single destination for the IT professionals in entire apparel - textile value chain seeking IT solutions. The initiative will be powered by Fibre2fashion's strong dominance over online media and print media and its innovative capabilities.

Event Period: 25th July, 2012 to 31st January, 2013

Promising Textile - Apparel Market

Textile - Apparel production and consumption has increasingly become a global affair. It touches the lives of all people in one or the other ways. Apparel, Home textiles, Technical textiles, Industrial textiles, Medical textiles, Safety textiles, Smart or Intelligent textiles, there are variations for all - Consumers, Traders, Manufacturers, Technologists, Engineers and others.

Quick Overview
  • Global textile and clothing industry is estimated to be worth about US$ 4,395 bn and its global trade sums up to around US$ 600 bn
  • Increased competition has resulted in shift towards leaner, meaner and more productive processes within industry
  • Consumer's appetite for new and innovative products is increasing resulting in ever increasing challenge for product management and inventory management.
  • Fast Fashion is pushing up the value to chain to reduce timelines and strive for efficiencies and optimize work flow management.