Wednesday, January 23, 2008

Viral Holiday Video from Lawson Software to Spread Cheer

Lawson releases second in a series of animated video clips through popular video sharing websites

Lawson Software (Nasdaq:LWSN) is bringing back its very own cartoon character, Lars Lawson, just in time for the holiday season. Lawson today released its latest animated online video clip as a holiday greeting. The new video features many of the same characters featured in the company's debut online video released in September, including the main animated character, Lars Lawson.

The new Lawson video, entitled "Merry Catmas," features Lars Lawson coming to the rescue of a Lawson customer who is struggling to put up holiday decorations while dealing with an overly playful, mischievous cat. Lars Lawson's humorous and simple solution to the problem saves the day for the customer while giving viewers a reason to pass the video along to others.

"Our first video drew more than 20,000 views in a short amount of time and we hope to have many more views with our new video, since it's also a humorous holiday greeting," said Travis White, senior vice president of marketing for Lawson. "With the popularity of today's video sharing sites, this is a great vehicle for Lawson as a marketing venue. But with the holiday season upon us, we really wanted to create something that will make people smile and then share the video with people in their professional and social networks."

Designed as an easy and fun way for people to spread holiday cheer to colleagues, friends and family, the new video also provides a simple way for people to help raise money for WorldVision, an organization that helps children and families living in poverty in nearly 100 countries. Lawson will provide a donation to WorldVision based on the number of times people view the video.

The latest animated video from Lawson can be viewed at or at various online video sharing sites, including YouTube, Yahoo Videos and others. The original animated video from Lawson can still be viewed at High resolution images associated with the new video are available in the Image Library section of the Lawson Online Press Room.

About Lawson Software

Lawson Software provides software and service solutions to 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Lawson's solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at

Source : Lawson Software

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